METAVERSE, DIGITAL EVOLUTION AND THEIR IMPACT ON THE MARKET - OD

- On Demand Conference 6/3

We start with a first session on the Metaverse and the evolution of digital content, its use by children and young people, and its increasingly appeal for the licensing sector, and more generally. What is the reach of digital entertainment? How much has immersive entertainment changed the relationship between content and target audience? How does this affect big brands and their relationship with retailers? In this session, industry players will share their experience and vision of the new market scenarios following the digital evolution of content and consumption.