THE NEW FRONTIERS OF ENTERTAINMENT - OD

- On Demand Conference 7/3

The big players in the toy industry have moved away from their core business to content development in publishing and entertainment. Animation and publishing are increasingly intertwined, with toys also playing a part. The immersive experience allows  multiple-source enjoyment by consumers of brand content, a phenomenon that is also reflected in the increasingly omnichannel retail experience. In this session, international experts from the toy, publishing, animation, and entertainment sectors will discuss the growing interconnection of worlds that until recently seemed separate.