METAVERSE, DIGITAL EVOLUTION AND THEIR IMPACT ON THE MARKET & THE NEW FRONTIERS OF ENTERTAINMENT - ON DEMAND

- ON DEMAND Conferences 6-7/3

METAVERSE, DIGITAL EVOLUTION AND THEIR IMPACT ON THE MARKET

We start with a first session on the Metaverse and the evolution of digital content, its use by children and young people, and its increasingly appeal for the licensing sector, and more generally. What is the reach of digital entertainment? How much has immersive entertainment changed the relationship between content and target audience? How does this affect big brands and their relationship with retailers? In this session, industry players will share their experience and vision of the new market scenarios following the digital evolution of content and consumption.

THE NEW FRONTIERS OF ENTERTAINMENT

The big players in the toy industry have moved away from their core business to content development in publishing and entertainment. Animation and publishing are increasingly intertwined, with toys also playing a part. The immersive experience allows  multiple-source enjoyment by consumers of brand content, a phenomenon that is also reflected in the increasingly omnichannel retail experience. In this session, international experts from the toy, publishing, animation, and entertainment sectors will discuss the growing interconnection of worlds that until recently seemed separate.